Spring cleaning just met its match in Everspring, Target’s new household essentials owned brand designed with sustainability in mind. Everspring features more than 70 items that include biobased or recycled materials or natural fibers—everything from laundry detergent, dish soap and paper towels to essential oils, candles and hand soap in amazing scents. The brand arrives in time for Earth Day (April 22!), with new products continuing to roll out throughout the year.
“Everspring is a great example of how we’re listening—and responding—to the evolving needs of our guests in a way that’s uniquely Target,” said Christina Hennington, senior vice president, general merchandise manager, Target. “Guests can feel confident they’re purchasing essentials for their home that include ingredients and components they want and have the efficacy they need to get daily routines done. And, at prices nearly 20 percent less than comparable brands and a focus on fresh design, Everspring offers guests another compelling reason to stock up at Target.”

The in-house design team that brought Everspring to life has been equally thoughtful about how the products are packaged as they were the contents. The packaging has easy-to-understand ingredient lists and graphic icons on the front of each product so you know what’s in the product and what’s not—plus a sleek design worthy of any counter. The majority of the packaging’s bottles are made up of 50 percent or more recycled content, including post-consumer plastic.Naturally, Everspring is Target Clean compliant, our unique definition for products that are formulated without specific chemicals often found in cleaning products like phthalates and propyl-paraben. In stores, you can find Everspring products alongside similar products within the category as well as the Target Clean section of the aisle.

And can we talk about how amazing these products smell?! The team carefully selected fresh and original scent combinations made with essential oils. Think citrus and basil, lavender and bergamot, and geranium and herbs. Keep your eye out for seasonal, limited-time-only scents too.

Ellsworth Kelly postage stamps coming soon

David Anger February 27, 2019

The United States Post Office is celebrating the life and times of artist Ellsworth Kelly with collection commemorating his work. The stamps feature tiny reproductions of his bold and colorful paintings, from 1951 to 1990. Kelly died at age 92 in 2015.

David Anger styles Leanne Ford's Target collaboration

David Anger February 19, 2019

HGTV star Leanne Ford’s lighting collection is taking centerstage in stores across the country. Bold, modern and large scale are defining moments. Most lamps come in three color ways: white, gold and black. The collection unites Ford—a lover of clean, crisp and white environments—with Target’s modern Project 62 line.

“What a design joy styling Ford’s accessible and chic lighting collection,” says stylist David Anger. For the environments Anger used light, largely white and sometimes textured backgrounds for sets. Minimal, deliberate and careful propping let the product shine. “The challenge was interpreting Leanne Ford’s personal style within the context of Project 62.”

It's no secret that Ford loves Project 62, and now her designs will be right at home within the Target-exclusive brand for a limited time. “Leanne’s modern, approachable aesthetic is a beautiful complement to Project 62,” says Jill Sando,, senior vice president, merchandising, Target. “This capsule collection is the perfect way to expand our lighting assortment—especially with large-scale pieces—while giving guests even more inspiration to create their own unique looks at home.”

Photographer .Matt Sartain (mattsartain.com) took the photos under art direction from Kat Eradi. Style assistance came from Shawn King and Ronnie Droher.