HGTV star Leanne Ford’s lighting collection is taking centerstage in stores across the country. Bold, modern and large scale are defining moments. Most lamps come in three color ways: white, gold and black. The collection unites Ford—a lover of clean, crisp and white environments—with Target’s modern Project 62 line.
“What a design joy styling Ford’s accessible and chic lighting collection,” says stylist David Anger. For the environments Anger used light, largely white and sometimes textured backgrounds for sets. Minimal, deliberate and careful propping let the product shine. “The challenge was interpreting Leanne Ford’s personal style within the context of Project 62.”
It's no secret that Ford loves Project 62, and now her designs will be right at home within the Target-exclusive brand for a limited time. “Leanne’s modern, approachable aesthetic is a beautiful complement to Project 62,” says Jill Sando,, senior vice president, merchandising, Target. “This capsule collection is the perfect way to expand our lighting assortment—especially with large-scale pieces—while giving guests even more inspiration to create their own unique looks at home.”
Photographer .Matt Sartain (mattsartain.com) took the photos under art direction from Kat Eradi. Style assistance came from Shawn King and Ronnie Droher.